Meta will no longer allow ads targeting politics, religion, sexual orientation on Facebook, Instagram

Meta, the newly named parent company of social media giant Facebook, announced on Tuesday that early next year it will no longer allow its advertisers to target ads on topics related to politics or other matters. sensitive issues, especially religion.

The Wall Street Journal reports that the company said that starting January 19, it will no longer allow advertisers to strongly personalize their messages to users on topics such as politics, race, health, religion and sexual orientation.

Meta said it was a tough decision because she believes the best advertising is personalized. Facebook’s advertising tools helped the company generate $ 86 billion in revenue last year, the newspaper reported.

The new Advertiser Policy will be applied across all of the company’s apps, including Facebook, Instagram, Messenger, and the Facebook Audience Network.

In a blog postMeta VP Graham Mudd wrote: “As of January 19, 2022, we will be removing detailed targeting options related to topics that people may perceive as sensitive, such as options referring to causes. , organizations or public figures related to health, race or ethnicity. , political affiliation, religion or sexual orientation. “

Mudd also included examples of these sensitive issues:

  • Sexual orientation (for example, “same-sex marriage” and “LGBT culture”)
  • Religious practices and groups (for example, “Catholic Church” and “Jewish Holidays”)
  • Political beliefs, social issues, causes, organizations and personalities

However, The Wall Street Journal noted that Meta does not prohibit all political ad targeting. This will still allow campaigns to use publicly available data or their own mailing lists to reach people on Facebook.

In addition, Meta will also limit advertisements targeted to certain health causes, such as terms such as lung cancer awareness, World Diabetes Day and chemotherapy, according to Axes.

The new policy removing direct control over advertisers over certain topics came a year after CEO Mark Zuckerberg rescinded Facebook employees who called for tighter restrictions on such practices, according to The Wall Street Journal.

As reported by CBN News, this is not the first time that employees of the platform have been involved in controversial discussions with managers regarding the future of Facebook and freedom of expression on social media.

In October, the the Wall Street newspaper reported that platform employees decided to censor or even ban right-wing news organizations like Breitbart, even though their officials opposed such actions.

The back and forth between employees of the tech giant and their managers on message boards were reviewed by the newspaper. The conversations captured raise concerns that Facebook is treating media differently depending on their political perspective.

The newspaper report centered on Breitbart, which some employees of the social media giant wanted to remove from the platform’s news tab last year during protests sparked by the death of George Floyd at the hands of Minneapolis police officers.

Blatant ban on Shadowbanning

Facebook “Transparency Center“publicly admitted his shadow ban habits last month. National religious broadcasters reports that Facebook’s shadow ban policy directly affects Bible posts on the platform.

“The true extent of Facebook’s content distribution policies remains with secrecy, but the platform’s story of suppressing Christian views on sexual orientation and gender identity, abortion and freedom religious can provide clues, “said NRB policy strategist Noelle Garnier.

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